While the report focuses on the retail segment I believe it is indicative of the industry as a whole. That’s one reason why I was fascinated with the book “FREE: The Future of a Radical Price”, by Chris Anderson, the editor-in-chief of Wired.
The book is a very positive look at the spending habits of consumers in a digital age. I believe it is must read material for businesses and consumers.
Recessions will come and go but the emergence of a new marketplace revolving around “free” is really remarkable.
The book is available for free as an audio book.