If you’ve downloaded the new PDQ Deploy 3, you might notice that it looks a lot different than our previous versions. This past summer we thought it was high time to pull an Extreme Makeover:Software Edition. We renovated every menu, window, toolbar, icon, button and status bar we had. You may love it, you may hate it, you may really hate the all caps menu (We agree with
Microsoft’s design decision standard: “we determined it to be a very effective way of providing structure and emphasis to the top menu area”, and in our words, the menu gets lost in the mix without it).
A floppy disk? Huh..
After redesigning about 75 icons I got to the old save.ico and noticed the object that represented it, the floppy disk. I don’t know about you, but the last time I used a floppy disk was probably right before I bought my first 8 mb key chain flash drive (that’s like 5 floppy disks!!). So why after most of us not using them for a better part of a decade and certain hardware companies phasing them out 15 years ago, are floppy disks the symbolic representation of one of the most prevalent verbs knowing to computing? Many explanations exist, and a few designers have made attempts to supplant the image, yet it persists, and at the same time transcends it’s original meaning in an awkwardly timeless symbolic embodiment. I’d be very entertained and amused to find that in a hundred years from now, the floppy disk stands for some yet-to-be-invented nebulous method of writing data to a futuristic storage medium. Much like the phrase “riding shotgun” has replaced actually carrying a shotgun as the armed-guard front-seat passenger — to simply describing “sitting in the front seat”, the floppy may continue to follow the same course. (Although, I must admit, I’d love to careen down the canyon from Park City on an insect rampage, sitting in the front of my friend Jim’s BMW convertible wielding a shotgun, if such things weren’t frowned upon by the local authorities. I can’t say the same about wanting to save a word document to a floppy disk for the sake of nostalgia).
Following in the tradition of using one of the worlds’ most outdated storage media containers, and thinking better of changing the object to represent “Save”, I decided to design a floppy logo with a subtle twist: an old, weather worn, possibly sun damaged label as if to say “I may not be around in physical form any more, but I’ll always be seered in your memory”.